10x10x1 air filter
Worth a lookShows searches that convert (13.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Price range
Incredible$15.10–$37.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.63avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Good+45.8%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$385K$385K/yr · 125K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,970.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality