45
10mm socket set
Skip itSoft demand (-21.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.72avg listing price — sweet spot $15–$100
Price range
Good$8.22–$32.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,102.75avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Bad$93K$93K/yr · 85K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier