45
1000 grit sandpaper
Skip itPrices mostly outside the sweet spot ($4.67–$16.58) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good860.32avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.22avg listing price — sweet spot $15–$100
Market size
Okay$149K$149K/yr · 94K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad$4.67–$16.58cheapest to priciest tracked listing — scored on the share inside $15–$100