38
10 light string of white lights
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Great465.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Avg price
Okay$10.73avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay$6.92–$18.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 27K searches