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10 gauge extension cord
Launch itA $1.1M/yr market growing +19.7% this quarter with returns at 2.4% — clears our launch bar.
Avg price
Great$47.28avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 437K searches
Review moat
Good725.22avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$19.62–$145.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality