50
10/3 romex
Worth a lookShows a thin review moat (116 avg reviews), but soft demand (-15.0% this quarter) keeps it on the watch list.
Review moat
Great116.4avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.1M$1.1M/yr · 217K searches
Avg price
Great$93.16avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Bad$25.29–$354.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.0%90-day search growth — must beat 0% to launch