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50

1 micron water filter

Worth a look

Shows a sweet-spot price point ($30.28 avg), but a small market ($38K/yr) keeps it on the watch list.

Market size 9Growth 32Conversion 43Competition 74Returns 93Price range 87Avg price 95Brand share 55Review moat 51Quality gap 24

Avg price

Incredible$30.28

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$9.28–$67.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Good1,477.54

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$38K

$38K/yr · 36K searches

Search terms