55
1 inch rope
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($56K/yr) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$33.25avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Great416.08avg incumbent reviews — the moat a new listing must climb
Growth
Good+48.5%90-day search growth — must beat 0% to launch
Price range
Good$5.90–$149.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$56K$56K/yr · 60K searches