61
1 inch drill bit
Worth a lookShows searches that convert (13.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$14.61avg listing price — sweet spot $15–$100
Price range
Good$5.14–$33.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good986.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Market size
Okay$160K$160K/yr · 83K searches
Signals Low Review Barrier