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1 hp sump pump
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great$1.4M$1.4M/yr · 126K searches
Review moat
Good821.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$288.37avg listing price — sweet spot $15–$100
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Price range
Bad$27.68–$824.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price