50
1/4 water line
Worth a lookShows searches that convert (8.9% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Good$13.91avg listing price — sweet spot $15–$100
Price range
Good$6.12–$32.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,281.03avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Market size
Okay$122K$122K/yr · 98K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality