38
1/4 shelf pins
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Review moat
Good850.95avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay$3.63–$23.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Avg price
Bad$8.52avg listing price — sweet spot $15–$100
Market size
Bad$56K$56K/yr · 41K searches