61
1/4 ratchet
Worth a lookShows a sweet-spot price point ($26.75 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.75avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Market size
Great$944K$944K/yr · 684K searches
Review moat
Good696.39avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Good$6.78–$151.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.0%90-day search growth — must beat 0% to launch