56
1/4 nut driver
Worth a lookShows low returns (1.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Price range
Great$5.38–$49.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.41avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Okay1,924.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Market size
Bad$95K$95K/yr · 76K searches