1/4 masonry drill bits
Worth a lookShows searches that convert (16.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+28.0%90-day search growth — must beat 0% to launch
Review moat
Good1,400.64avg incumbent reviews — the moat a new listing must climb
Avg price
Good$11.96avg listing price — sweet spot $15–$100
Price range
Okay$4.02–$22.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$92K$92K/yr · 47K searches