44
1/4 masking tape
Skip itPrices mostly outside the sweet spot ($4.20–$9.37) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,267.67avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Avg price
Bad$6.94avg listing price — sweet spot $15–$100
Market size
Bad$43K$43K/yr · 49K searches
Price range
Bad$4.20–$9.37cheapest to priciest tracked listing — scored on the share inside $15–$100