58
1/4 extension set
Worth a lookShows searches that convert (10.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$5.52–$64.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.37avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good542.65avg incumbent reviews — the moat a new listing must climb
Market size
Good$308K$308K/yr · 184K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.9%90-day search growth — must beat 0% to launch