46
1/4 electric ratchet
Skip itSoft demand (-10.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Avg price
Good$108.74avg listing price — sweet spot $15–$100
Review moat
Good858.96avg incumbent reviews — the moat a new listing must climb
Market size
Good$465K$465K/yr · 259K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$19.03–$288.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Signals High Price