58
1/4 drill bits
Worth a lookShows searches that convert (15.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.52avg listing price — sweet spot $15–$100
Price range
Good$2.94–$27.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,555.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$184K$184K/yr · 95K searches
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand