51
1/4 bungee cord
Worth a lookShows searches that convert (9.3% search→purchase), but a small market ($45K/yr) keeps it on the watch list.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Good+53.6%90-day search growth — must beat 0% to launch
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$12.99avg listing price — sweet spot $15–$100
Review moat
Okay1,657.57avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.31–$21.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$45K$45K/yr · 37K searches
Signals No Dominant Brand