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1/4-20 tap
Worth a lookShows searches that convert (18.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good603.32avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.99–$26.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.68avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$131K$131K/yr · 62K searches
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand