42
1/2 wrench
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good1,174.81avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.78avg listing price — sweet spot $15–$100
Price range
Bad$4.60–$17.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 39K searches
Signals Low Review Barrier