45
1/2 to 3/4 impact adapter
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Good$6.71–$37.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good958.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.39avg listing price — sweet spot $15–$100
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$103K$103K/yr · 53K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality