61
1/2 ratchet
Worth a lookShows a sweet-spot price point ($33.66 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$33.66avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Market size
Great$878K$878K/yr · 466K searches
Review moat
Good699.98avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Price range
Good$7.72–$151.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality