42
1/2 pipe insulation
Skip itSoft demand (-36.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.61avg listing price — sweet spot $15–$100
Price range
Great$7.71–$72.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great456.79avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$32K$32K/yr · 30K searches
Growth
Bad-36.4%90-day search growth — must beat 0% to launch