1/2 liquid tight connector
Worth a lookShows searches that convert (12.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$35.75avg listing price — sweet spot $15–$100
Review moat
Great149.39avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+32.4%90-day search growth — must beat 0% to launch
Price range
Good$2.93–$150.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad$83K$83K/yr · 19K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality