57
1/2 extension
Worth a lookShows a sweet-spot price point ($22.86 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$22.86avg listing price — sweet spot $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$7.01–$49.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good861.26avg incumbent reviews — the moat a new listing must climb
Market size
Good$501K$501K/yr · 227K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality