63
1/2 concrete drill bit
Worth a lookShows searches that convert (15.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good818.56avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.43–$29.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+30.8%90-day search growth — must beat 0% to launch
Avg price
Good$12.81avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$93K$93K/yr · 47K searches