41
1/16 punch
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Good$5.03–$29.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,335.3avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.19avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 30K searches