46
1/16 drill bit
Skip itPrices mostly outside the sweet spot ($3.98–$13.20) — this niche doesn't clear our bar today.
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay1,554.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.56avg listing price — sweet spot $15–$100
Market size
Bad$57K$57K/yr · 43K searches
Price range
Bad$3.98–$13.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand