51
1 1/2 wrench
Worth a lookShows a sweet-spot price point ($47.80 avg), but soft demand (-5.1% this quarter) keeps it on the watch list.
Avg price
Great$47.80avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good852.75avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.43–$160.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$115K$115K/yr · 38K searches
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand