38
1 1/2 hole saw
Skip itPrices mostly outside the sweet spot ($5.50–$14.67) — this niche doesn't clear our bar today.
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Review moat
Good858.47avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.67avg listing price — sweet spot $15–$100
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$39K$39K/yr · 26K searches
Price range
Bad$5.50–$14.67cheapest to priciest tracked listing — scored on the share inside $15–$100