48
1 1/16 wrench
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$20.12avg listing price — sweet spot $15–$100
Price range
Good$8.00–$34.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good902.38avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 27K searches