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1 1/16 socket
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,881.59avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.38avg listing price — sweet spot $15–$100
Price range
Okay$6.80–$21.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$162K$162K/yr · 106K searches
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality