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yoga cards
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Review moat
Great316.2avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.59avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 6% kills the launch gate
Price range
Good$6.16–$39.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 45K searches