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yoga blocks bulk
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible31.13avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$46.48–$99.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$70.41avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$54K$54K/yr · 31K searches
Brand share
Bad98%top-5 brand share — brand-locked demand