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yoga blocks 2 pack with strap
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Incredible$25.31avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,048.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.60–$232.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$140K$140K/yr · 85K searches
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality