38
yeti roadie 60
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+123.3%90-day search growth — must beat 0% to launch
Review moat
Great320.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Okay$206.43avg listing price — sweet spot $15–$100
Market size
Okay$118K$118K/yr · 32K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$17.34–$469.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand