31
yeti hopper m30
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+164.8%90-day search growth — must beat 0% to launch
Review moat
Good1,121.38avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Avg price
Okay$272.63avg listing price — sweet spot $15–$100
Market size
Bad$83K$83K/yr · 44K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$134.90–$343.22cheapest to priciest tracked listing — scored on the share inside $15–$100