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56

yankees shirt

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 28Growth 76Conversion 12Competition 96Returns 19Price range 80Avg price 89Brand share 67Review moat 83Quality gap 35

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Great$20.78

avg listing price — sweet spot $15–$100

Review moat

Great342.9

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.50–$39.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+61.3%

90-day search growth — must beat 0% to launch

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$124K

$124K/yr · 615K searches

Returns

Bad6.7%

return rate — above 5% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

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