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wood stove
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but soft demand (-58.0% this quarter) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Great333.61avg incumbent reviews — the moat a new listing must climb
Market size
Great$971K$971K/yr · 2.0M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Avg price
Okay$223.15avg listing price — sweet spot $15–$100
Price range
Bad$15.24–$1726.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-58.0%90-day search growth — must beat 0% to launch