wire saw
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Price range
Great$4.61–$47.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good595.78avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.59avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Bad$93K$93K/yr · 92K searches
Growth
Bad-7.1%90-day search growth — must beat 0% to launch