35
wilson a2000
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great198.44avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Okay$261K$261K/yr · 587K searches
Avg price
Okay$211.36avg listing price — sweet spot $15–$100
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Returns
Bad5.7%return rate — above 5% kills the launch gate
Price range
Bad$36.45–$326.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand