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white ping pong balls
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Good+52.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,247.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay$3.23–$20.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.15avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 32K searches