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white mouth guard football
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Great$13.01–$32.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+66.9%90-day search growth — must beat 0% to launch
Avg price
Great$16.16avg listing price — sweet spot $15–$100
Review moat
Okay3,097.27avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$28K$28K/yr · 74K searches
Brand share
Bad100%top-5 brand share — brand-locked demand