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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 21Growth 24Conversion 51Competition 24Returns 60Price range 83Avg price 95Brand share 7Review moat 81Quality gap 50

Avg price

Incredible$30.21

avg listing price — sweet spot $15–$100

Price range

Great$8.03–$55.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great373.67

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 5% kills the launch gate

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad$85K

$85K/yr · 68K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

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