46
weighted vest
Skip itA deep review moat (5,901 avg reviews) — this niche doesn't clear our bar today.
Market size
Incredible$16.6M$16.6M/yr · 20.2M searches
Avg price
Incredible$39.54avg listing price — sweet spot $15–$100
Price range
Good$15.24–$164.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 6% kills the launch gate
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,901.29avg incumbent reviews — the moat a new listing must climb