Skip to content
55

waterproof tackle box

Worth a look

Shows a sweet-spot price point ($23.86 avg), but a small market ($92K/yr) keeps it on the watch list.

Market size 23Growth 72Conversion 31Competition 80Returns 76Price range 58Avg price 95Brand share 56Review moat 47Quality gap 28

Avg price

Incredible$23.86

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Growth

Good+54.7%

90-day search growth — must beat 0% to launch

Price range

Good$4.17–$151.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,842.37

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$92K

$92K/yr · 155K searches

Search terms