46
wall ball
Skip itWeak search conversion (1.6%) — this niche doesn't clear our bar today.
Avg price
Great$55.04avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Returns
Good3.0%return rate — above 6% kills the launch gate
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$194K$194K/yr · 226K searches
Price range
Okay$7.59–$230.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,896.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale