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wacky rig hooks
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great266.37avg incumbent reviews — the moat a new listing must climb
Growth
Great+77.8%90-day search growth — must beat 0% to launch
Competition
Great38%top-5 click share — an open shelf
Avg price
Good$13.28avg listing price — sweet spot $15–$100
Price range
Good$6.40–$149.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$63K$63K/yr · 147K searches